Notes:

(1) Some of the experiments have lead folks to discover influencers. Now what?
Read:
How To Convert Your Friends and Fans Into Brand Ambassadors
http://webworkerdaily.com/2010/05/19/how-to-convert-your-facebook-superfans-into-brand-ambassadors/

(2) It is important not to be willy/nilly about what you Tweet. It is possible to structure and plan it.
what to tweet worksheet.doc

(3) Name Change: How To Transition from Old Facebook Fan Page To New One
http://askmanny.com/2010/03/how-to-switch-from-facebook-group-to-facebook-page/
More discussion:
http://www.facebook.com/Beth.Kanter.Blog?v=wall&story_fbid=104643696236069&ref=mf

(4) Automating Your Facebook/Twitter Streams: Do it selectively - don't have that be your whole stream. Need to have some unique posts/tweets and check into it.
Five Ways To Post To Both Twitter and Facebook
http://mashable.com/2009/05/25/twitter-to-facebook/

(5) Yelp Advice For Arts
Search for Yelp on this blog and read all the posts
http://museumtwo.blogspot.com/

(6) Twubble - A Way to see who your friends follow
http://oneforty.com/item/twubble